![]() ![]() ![]() See more bank logos > Reasons to use blue color on logos Blue logos are calming The addition of the second color adds a sense of modernity and helps to associate the logo with the American flag. Your bank may be trustworthy when it comes to transfers, but do you believe they care about your best interests? Provide data to banks, credit cards, and healthcare providers. In these industries, reliability is essential. The blue logo used by many companies that provide these services and many other companies conveys a sense of trust. Bank of America also uses red in its logo. Job Association with professionals to give customers more confidence in entrusting important IT and legal support tasks to them. Like the formal shirts that many of your employees might wear, the blue in their logo means: “We have this.” Trustworthy If your longevity does not help assure investors of your professionalism, then your blue can. Wu Legal and Gorilla Technologies are much younger companies, and they use Blue. When providing IT, legal or financial advice, it is important to maintain professionalism. Goldman Sachs has been in business for 147 years. General Motors, General Electric, Ford, and Boeing, companies that have existed for more than 100 years, use their logos to convey the reliability of their products. Compared with these four, Dell and Intel are still very young, but they are quite old in terms of technology. Both ensure that they are associated with the reliability of the blue logo.Ī key characteristic of many brands (big and small) is professionalism. Your company’s ability and ability to help customers are valuable brand characteristics that you must have. DependableĬars, electrical appliances, airplanes, and computers are the machines we rely on every day. Reliability is an important characteristic of consumers of these products. However, excessive use of blue can make the brand appear indifferent and alienated. On the other hand, the deeper blues provide a sense of confidence and professionalism for the corporate brand. Blue is a good choice for medical and healthcare brands that are trying to inspire a sense of calm and healing. Like a calm sea, blue inspires a sense of calm and spiritual awareness and confidence.
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