You can find a variety of GIFs on different platforms whether free or paid. For example, Grammarly uses animation to draw attention to their offer.Īnd Xfinity put their GIF further down in the email to draw their subscribers in and encourage them to scroll. This will encourage subscribers to switch to premium accounts at discounted offers. To gain the subscriber’s attention, you may use a foreground GIF embedded in the email. For example, for a Friday sale, Brooklyn created an email GIF giving a hint of what to expect.Īpple teases an extended Black Friday sale and urges subscribers to “save the dates” for shopping so they don’t miss out on deals. Tease your audience by using GIFs for their products. Using GIFs to spread the news of something new or upcoming products. They simply put cleaning directions to the next level by animating them and they make four different animations so the subscribers have to scroll to see the whole story. For example, Baggu used GIFs in email campaigns. GIFs simplify complex ideas easier to grasp and understand. It is the best way to illustrate your product in a simple way. Simplify a Complex Ideaīy using GIFs you can simplify a complex idea. As a marketer, we need rich content which is a blend of visuals and text to get the attention of our audience and engage more audience. Grab the Audience’s AttentionĪccording to a study, the average users send and receive over 100 business emails daily. A product can look more humane and more appealing when we use GIFs. An image is more worthy than a thousand words.Īccording to a study by Vero, emails that include visuals have a 42% higher click-through rate than those without visuals. They have grown up by using these GIFs in their boards and group chats, so they know and appreciate it. GIFs are the new language of millennials on the web. According to a study by Dell in 2014, says that their Convertible Ultrabook email campaign became very successful with the highest click-through rates just because they embedded a GIF showing their product (the convertible Ultrabook laptop) displaying a rotating screen. Increase in ROIĮmbedding a GIF in your email marketing campaigns will give a higher increase in ROI. There are some benefits of embedding a GIF into an email which is listed below: – 1. With the help of embedding GIFs into emails, you can deliver a message, emotion, or idea. GIFs are lighthearted, fun, and unique, and they can add a personal touch to photos. Benefits of embedding a GIF into an email Yahoo Mail has built-in buttons to add GIFs to emails, and providers like Gmail and Outlook, need to manually copy-paste the link of the GIF. There are different email service providers that you may need to take various steps depending on the email service that you are using. Or you can also insert GIF in the email by just ‘dragging and dropping it into the compose box. Simply, Click on ‘upload’, then ‘insert a photo into your Gmail account’.ĥ. You can embed a GIF in an email: For GMAILġ. Now we will give you step-by-step details on how to insert a GIF into the email. You can use any image or video from your PC then convert it into GIF and then embed it into your email. You can insert GIFs into an email in different ways you can download a GIF and then insert it into the mail or you can create a GIF. It catches the user’s attention more easily. Texts have their own value but with GIFs, it becomes easy to convey any message in a more emotional way. They are a good way to add some value to the content of an email. GIFs are very effective in email marketing. GIFs are there from the start, but now marketers are using them in email marketing campaigns that give a creative look and increase user engagement. GIFs show a series of images to produce the illusion of motion. GIFs are not confused with video, these are just images that are in motion. Images that can move and can be easily embedded in the email. Best Size and Dimensions of a GIF for Emails.Benefits of embedding a GIF into an email.
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